Coffee Brand Design - Coursework
Timeline: January - April 2025
Overview
Fable 5 is a branding project for a fictional coffee shop inspired by Vietnam’s late-night café culture. Open until 5 AM, it celebrates a calm, cozy, vintage atmosphere where people gather to share stories and feel at home. The branding blends warmth and nostalgia with a timeless aesthetic, creating a welcoming space for night owls and coffee lovers.
Role: Project Lead
Team: 3 Designers
Adobe Photoshop
Adobe Indesign
Adobe Illustrator
rjfb
Fable 5 is inspired by Vietnam’s late-night coffee culture, where cafés stay open until dawn and welcome thinkers, storytellers, and wanderers. We began the design process with a moodboard to set the brand’s cozy, vintage tone, then explored typefaces, colors, and visual elements to create a warm, timeless identity. The goal was to translate the atmosphere of these cafés into a welcoming, reflective brand experience.
The identity system is applied across key brand touchpoints to test consistency and scalability. Menus, packaging, social media, and print materials use a unified typographic structure, color palette, and visual language to maintain cohesion. Each application reinforces the brand’s warm, vintage tone while demonstrating how the system functions in practical contexts.
